BRANDING
It’s hard to over emphasise the importance of branding. Every one of us makes a snap judgement about a company based purely on its visuals. They need to be engaging and memorable for all the right reasons.
Clear, strong branding gives visual continuity; from letterheads to exhibition banners. It reinforces what a business is about and underpins the company’s personality.
NORFOLK FARMHOUSE ICE CREAM
When a local Norfolk dairy farmer decided to diversify his product range to include quality ice creams, he asked Chandler Design to create a distinctive brand for his company.
The brief
The design brief was to create an identity which showed traditional values as well as looking modern and fresh. It needed to stand out, to be bold and be different from the rest of the competitors.
Our approach
Because the milk he uses to make his ice cream comes from his own herd of dairy cows, we thought it would be nice to make one of them the star of the show! The image of the cow symbolises the herd and at the same time creates a feeling of traditional values. The swirl was the finishing touch, the idea was to show the churning and production of the product and also the public will instantly identify with this graphic. The logo is now used on the side of their vans, their labels and just about everything else!
The result
We have created a very distinctive brand which is instantly recognisable and conveys an impression of a well established business - even though the company has been trading for less than a year.
