It’s hard to over emphasize the importance of logo design as a part of your corporate branding. Your logo will be used on every part of your corporate communications so not only does it need to stand out but the design has to fit every potential use from letterheads to your delivery van. Will it work in black and white and colour? What if you want to reverse it out? These are all elements that Chandler Design will consider when designing your logo so that it is suitable for every purpose.

Your logo reinforces what your business is about and illustrates the company’s personality so it has got to have impact and make the right impression.

The brief
When Biddles launched, Publisher's Choice, they asked Chandler Design to design a logo for their unique short run digital book printing service. It was essential that the logo combined the two key concepts of the service encompassed by the strapline - It won't cost the earth - that by printing less books you are helping the environment and that you really don't have print lots of books in order to publish a book economically.

Our approach
We decided to convey this by encircling the earth with a publisher's correction mark and chose the green and blue colour scheme to highlight the environment.